Creative presentation featuring animal icons designed by Wei Tang Feng for the Taipei Zoo Signage System.

The Creative Odyssey of Wei Tang Feng: Unveiling Taipei Zoo Signage System

About Wei Tang Feng

Dive into the realm of design innovation with Wei Tang Feng, the visionary lead at Fengworks Design Office. Wei Tang Feng, often referred to as the maestro behind the Taipei Zoo Signage System, recently clinched the prestigious C2A Award, affirming his prowess in functional typography and signage design.

Fun Facts About Wei Tang Feng

Before delving into the intricacies of Feng’s creative mind, let’s unravel a few captivating facts about this design virtuoso. Did you know that Wei Tang Feng draws inspiration from the vibrant tapestry of daily life and values open communication within his design team? This collaborative approach infuses vitality into his designs, creating a narrative that resonates globally.

The Award-Winning Project: Taipei Zoo Signage System

About the Project

Prize: Winner in Signage / Functional Typography
Company: Fengworks Design Office
Lead: Wei Tang Feng
Team: Wei-Tang Feng, Wan-Ling Tseng
Client: Taipei Zoo

The Taipei Zoo, with over a century of history, stands as the largest and most representative zoo in Asia. Wei Tang Feng, at the helm of Fengworks Design Office, undertook the monumental task of revamping the zoo’s signage system. Redefining chaos into vitality, the new indicators breathe life into the Taipei Zoo, creating an enriched experience for its visitors.

The Design Odyssey of Wei Tang Feng from Fengworks Design Office

Wei Tang Feng’s journey through the Taipei Zoo Signage System mirrors his ability to intertwine storytelling with design functionality. The recent challenge involved seamlessly integrating guide sign design with the rich environment and culture of the Taipei Zoo. Through on-site surveys and client collaboration, the team optimized the design, marrying practicality with artistic beauty.

Exclusive Interview with Wei Tang Feng

1. Fresh from your recent win at the C2A Awards, can you share how the recognition has already influenced your perspective on your creative journey or business endeavors?

Wei Tang Feng: Winning the C2A Award has profound implications for our creative journey and business endeavors. This award not only approved our design creativity but also brought more exposure and recognition to our brand and business, making us more firmly on the path of innovation and professional design.

2. Let’s rewind to your journey through the submission and evaluation process for the C2A Awards. What were the standout moments, challenges, or surprises you encountered?

Wei Tang Feng: The most impressive moment during the submission and evaluation process was when our design was approved by the professional judges. Meanwhile, every challenge and feedback give us more insight into how to improve and advance our designs. For those who want to participate in the C2A Awards in the future, we recommend that they have the courage to show their unique creativity and be prepared to receive and learn from feedback and suggestions from the professional field.

3. Creativity is a mystic force. What fuels your imagination, and how do you approach the creative process?

Wei Tang Feng: Our imagination often comes from observations and experiences in daily life. We value the communication between our design teams and customers, exploring ideas through multi-faceted discussions and research. Simultaneously, we refer to excellent designs inside and outside the industry to continuously learn and try new design concepts and technologies.

Updated visual presentation of Taipei Zoo, showcasing the design transformation led by Wei Tang Feng.

4. Navigating the twists and turns of a creative career often involves overcoming obstacles. What are some of the recent challenges you’ve faced, and how have you tackled them?

Wei Tang Feng: The recent challenge is how to perfectly integrate the guide sign design with the environment and culture of the Taipei Zoo. Through on-site surveys and communication with customers, we gradually optimized the design solution to make it practical and also artistically beautiful.

5. The ink on your C2A victory is still fresh. In what ways do you anticipate the award impacting your credibility and reputation in the creative industry, and how do you envision leveraging this recognition as you move forward?

Wei Tang Feng: Winning the C2A Award will greatly increase our credibility and reputation in the creative design industry, and we plan to use that to attract more customers and partners. Meanwhile, winning the C2A Award also brings more confidence and motivation to our team.

6. Networking and collaboration are integral to growth. Have you already seen opportunities or partnerships emerge as a result of your C2A win, and how do you foresee these connections shaping your future in the industry?

Wei Tang Feng: Through winning the C2A Award, we have seen more cooperation opportunities and partners’ intentions. We look forward to continuing to expand our business territory and influence through these collaborations.

7. Immediate effects aside, do you foresee winning the C2A Award influencing the demand for your services or products shortly?

Wei Tang Feng: We expect that with the C2A Award won, there will be more customers interested in our design and require our services and projects. At present, we have received inquiries and cooperation intentions from some new customers.

Visual board displaying a map of Taipei Zoo along the walking path, a part of the revamped signage system.

8. As a recent C2A Award winner, what aspects of the experience have you found most valuable, and would you encourage others in the creative industry to consider participating?

Wei Tang Feng: The experience of the C2A Awards was extremely valuable to us, as it not only provided a platform to show our design capabilities but also gave us a chance to receive recognition and feedback from industry experts. We highly encourage people in creative industries to participate in awards like this to enhance their own branding and design level.

9. Looking ahead, do you see yourself applying for the next edition of the C2A Awards, and what aspects of the competition would motivate you to participate again?

Wei Tang Feng: We are highly interested in participating in the next C2A Awards. And hope to strive for more recognition and awards through more innovation and excellent design.

10. Staying current is an ongoing challenge. How do you currently keep abreast of new industry trends, and are there any emerging trends you’re excited to incorporate into your work?

Wei Tang Feng: We keep on top of new trends by attending design forums, reading industry reports, and communicating with other designers. We also very look forward to incorporating new design trends and technologies into our work.

Winning signage with functional typography designed by Wei Tang Feng for Taipei Zoo, recipient of the C2A Award.

11. Future gazing: what plans and aspirations are on the horizon for you, and how do you anticipate your creative journey evolving?

Wei Tang Feng: We plan to expand our design team and business field, and also hope to continuously improve our design level and influence through continuous learning and innovation.

12. Zooming in on your recent triumph, what inspired the winning project you submitted to the C2A Awards?

Wei Tang Feng: This project was inspired by our knowledge of the environment and culture of the Taipei Municipal Zoo. We hope that through creative signage design, we will not only solve the navigation problem of the zoo but also provide visitors with a more enjoyable and educational experience.

The Future with Wei Tang Feng

As we conclude this journey into the creative universe of Wei Tang Feng, the maestro behind the Taipei Zoo Signage System, we witness a designer shaping the future of functional typography. The recognition garnered at the C2A Awards not only reflects past achievements but propels Wei Tang Feng and Fengworks Design Office into a future brimming with possibilities. Stay tuned for more groundbreaking designs from Wei Tang Feng, an artist whose creativity knows no bounds.


More about Wei Tang Feng and the Project:

C2A – Wei Tang Feng (Fengworks Design Office) – Winner in Signage / Functional Typography

Winning Taipei Zoo Signage System Project – More:

Taipei Zoo Signage System

Other C2A Winners:

2023 C2A Winners