Creative presentation featuring animal icons designed by Wei Tang Feng for the Taipei Zoo Signage System.

Inside the project Taipei Zoo Signage System with Fengworks Design Office

Celebrated for his design of the Taipei Zoo Signage System, Asia’s largest and most iconic zoo, Wei Tang Feng recently secured a C2A Award, highlighting his skill in functional typography and signage.

About the Project

Prize: Winner in Signage / Functional Typography
Company: Fengworks Design Office
Lead: Wei Tang Feng
Team: Wei-Tang Feng, Wan-Ling Tseng
Client: Taipei Zoo

Interview with Wei Tang Feng: the lead designer of the award-winning project Taipei Zoo Signage System

1. What inspired the project you submitted to the C2A Awards, leading to your recent success?

Wei Tang Feng: This project was inspired by our knowledge of the environment and culture of the Taipei Municipal Zoo. We hope that through creative signage design, we will not only solve the navigation problem of the zoo but also provide visitors with a more enjoyable and educational experience.

2. Can you share how the recognition has influenced your perspective on your creative journey?

Wei Tang Feng: Winning the C2A Award has profound implications for our creative journey and business endeavors. This award not only approved our design creativity but also brought more exposure and recognition to our brand and business, making us more firmly on the path of innovation and professional design.

3. What fuels your imagination, and how do you approach the creative process?

Wei Tang Feng: Our imagination often comes from observations and experiences in daily life. We value the communication between our design teams and customers, exploring ideas through multi-faceted discussions and research. Simultaneously, we refer to excellent designs inside and outside the industry to continuously learn and try new design concepts and technologies.

Updated visual presentation of Taipei Zoo, showcasing the design transformation led by Wei Tang Feng.

4. What are some of the recent challenges you’ve faced in your creative career, and how have you tackled them?

Wei Tang Feng: The recent challenge is how to perfectly integrate the guide sign design with the environment and culture of the Taipei Zoo. Through on-site surveys and communication with customers, we gradually optimized the design solution to make it practical and also artistically beautiful.

5. How do you see the C2A award influencing your creative career and leveraging this recognition in your future projects?

Wei Tang Feng: Winning the C2A Award will greatly increase our credibility and reputation in the creative design industry, and we plan to use that to attract more customers and partners. Meanwhile, winning the C2A Award also brings more confidence and motivation to our team.

6. How do you stay updated with the latest industry trends, and are there any emerging trends you are looking forward to incorporating into your work?

Wei Tang Feng: We keep on top of new trends by attending design forums, reading industry reports, and communicating with other designers. We also very look forward to incorporating new design trends and technologies into our work.

7. What are your future plans and aspirations, and how do you see your creative journey evolving?

Wei Tang Feng: We plan to expand our design team and business field, and also hope to continuously improve our design level and influence through continuous learning and innovation.

Visual board displaying a map of Taipei Zoo along the walking path, a part of the revamped signage system.

Winning signage with functional typography designed by Wei Tang Feng for Taipei Zoo, recipient of the C2A Award.

Wei Tang Feng: Pioneering the Evolution of Design

As we conclude our journey into the innovative world of Wei Tang Feng, the mastermind behind the Taipei Zoo Signage System, we stand in admiration of a trailblazer transforming functional typography. His distinguished achievement at the C2A Awards is not merely a reflection of his past accomplishments but also a springboard propelling him and Fengworks Design Office into a horizon filled with boundless opportunities. Be on the lookout for more groundbreaking creations from Wei Tang Feng, a designer whose vision seamlessly melds functionality with artistry, setting new benchmarks in design industry.


More about Wei Tang Feng and the Project:

C2A – Wei Tang Feng (Fengworks Design Office) – Winner in Signage / Functional Typography

Winning Taipei Zoo Signage System Project – More:

Taipei Zoo Signage System

Other C2A Winners:

2023 C2A Winners