– Shristi is not just a designer; she’s also a skilled writer, showcasing the power of words and visuals in her creative journey.
– Brooklyn, New York, serves as Shristi’s playground for inspiration. The city’s perpetual energy fuels her imaginative tangents.
– As a trailblazer in design and technology at Parsons School of Design, Shristi seamlessly blends unconventional perspectives with industry expectations.
Shristi Singh led an enthralling venture into the physics concept of entropy for her program’s annual thesis show. The project, aptly named “Entropy,” clinched victory in the Brand Identity/Branding category. Shristi’s approach was a masterful orchestration of connecting the extremes—Order and Chaos—creating a visual language that embodies the fluid transition between these states. Inspired by the entropic flow of viscous liquid forms, the project’s posters, logomark, and supporting elements encapsulate the essence of shifting states, from organized structures to disorganized territories.
Based in Brooklyn, New York, Shristi Singh is a dynamic force studying Design and Technology at Parsons School of Design. Her creative spirit thrives in the vibrant and ever-inspiring atmosphere of the city.
Shristi Singh: It’s always good to be able to gain visibility for your work. My project getting selected in the Student category is only going to encourage me to keep polishing and refining designs that otherwise would have ended with an assignment deadline. Having the chance to showcase my work to an audience beyond my school is only possible with opportunities like these. The responses to my project’s award win have been so kind and encouraging, it makes me want to keep creating.
So thank you C2A!
Shristi Singh: A big one for me would be seeing all the different representations of my branding project in one place. I was really made to think about the dimensions I needed to add to my submission to make it stand out and also round out the vision I had for my project. I definitely looked at previous winners for inspiration and presentation tips.
Shristi Singh: The city I live in, always sets me on some type of imagination tangent or another. New York never runs out of fuel and neither does the creativity it sparks in its residents. Apart from the city, my creative process is mostly linked to the project brief. The research I do reveals enough interesting facets that it kickstarts the creative process and I have something to come back to defend my design decisions.
Shristi Singh: As a designer-developer, defining my work will never stop being a challenge for me. As some at the start of my career, who was taught design through an unconventional lens, I have to maintain a balance between maintaining industry expectations and introducing experimental tools and designs that may seem unfamiliar and therefore, ineffective. Fortunately, I have found communities that I can count on for support and guidance who have also introduced me to spaces where my work can be what it needs to be.
Shristi Singh: It’s already being inked into my resume and website! It’s impacted my credibility indirectly by impacting my confidence, a feeling that is definitely tangible right now and that I will draw on to keep producing work of high quality that is bound to have a positive outcome overall.
Shristi Singh: Oh yes! I have found several other student winners who go to the same school as me and also those from neighboring design schools I’m hoping to collaborate with. These networks will stay with us for the long run and having an award to point them to when introducing yourself definitely adds a new level of credibility too.
Shristi Singh: I’m sure it will. It’s such an intangible metric to see what part of my portfolio draws in interested clients but having a shiny new award is definitely good for legitimacy and relevance.
Shristi Singh: The experience of polishing a project to the point of professional refinement is extremely valuable since most student projects struggle with having that high-fidelity finish. I would definitely encourage others to participate.
Shristi Singh: For sure, so many new projects are in the works that move beyond branding! I’m very interested in submitting some new typographic and digital design pieces I’ve been finishing up.
Shristi Singh: By referring to awards like C2A! Seeing what kind of work is being accepted by the industry or appealing to audiences helps understand the trends taking up space. I don’t particularly follow industry trends since it may influence what is best for the brief and try to take as much as possible from the brief of the project itself. For personal projects, however, design publications and award winners offer a really reliable source of information.
Shristi Singh: So many plans. I’ll be graduating soon and I’m very interested in using design as a tool for education. It has the power to elevate several aspects of both learning and teaching from curriculum design to interactive modules and I find myself very excited by the prospect of solving the gaps in our existing educational frameworks.
Shristi Singh: My program, Design and Technology, chooses a theme every year to represent the graduating class’ thesis exhibition. Pitches are invited from anyone who wants to take a crack at visualizing the theme—Entropy. Since the phenomenon is polarized by order and chaos, it made sense to have the depiction swivel between the two states, which is often a good representation of the students’ state of mind during finals week too!
In the ever-evolving landscape of design and technology, Shristi Singh emerges as a beacon of creativity and innovation. Her recent triumph at the C2A Awards is not just a recognition of her talent; it’s a testament to her ability to navigate the delicate dance between order and chaos. As Shristi continues to shape the future of design, we eagerly anticipate the next chapter in her captivating creative journey.
Congratulations, Shristi Singh, on your well-deserved success!