Three diverse typography-led posters showcasing the dynamic creativity of Shristi Singh's project,

Shristi Singh: Crafting Chaos into Creative Brilliance

Fun Facts About Shristi Singh:

– Shristi is not just a designer; she’s also a skilled writer, showcasing the power of words and visuals in her creative journey.
– Brooklyn, New York, serves as Shristi’s playground for inspiration. The city’s perpetual energy fuels her imaginative tangents.
– As a trailblazer in design and technology at Parsons School of Design, Shristi seamlessly blends unconventional perspectives with industry expectations.

About the Project: Entropy

Unraveling the Beauty of Disorder

Winner in Brand Identity/Branding at the C2A Awards

Shristi Singh led an enthralling venture into the physics concept of entropy for her program’s annual thesis show. The project, aptly named “Entropy,” clinched victory in the Brand Identity/Branding category. Shristi’s approach was a masterful orchestration of connecting the extremes—Order and Chaos—creating a visual language that embodies the fluid transition between these states. Inspired by the entropic flow of viscous liquid forms, the project’s posters, logomark, and supporting elements encapsulate the essence of shifting states, from organized structures to disorganized territories.

Shristi Singh: A Designer and Writer in the Heart of Brooklyn

Based in Brooklyn, New York, Shristi Singh is a dynamic force studying Design and Technology at Parsons School of Design. Her creative spirit thrives in the vibrant and ever-inspiring atmosphere of the city.

Exclusive Interview with Shristi Singh

1. Fresh from your recent win at the C2A Awards, can you share how the recognition has already influenced your perspective on your creative journey or business endeavors?

Shristi Singh: It’s always good to be able to gain visibility for your work. My project getting selected in the Student category is only going to encourage me to keep polishing and refining designs that otherwise would have ended with an assignment deadline. Having the chance to showcase my work to an audience beyond my school is only possible with opportunities like these. The responses to my project’s award win have been so kind and encouraging, it makes me want to keep creating.

So thank you C2A!

2. Let’s rewind to your journey through the submission and evaluation process for the C2A Awards. What were the standout moments, challenges, or surprises you encountered?

Shristi Singh: A big one for me would be seeing all the different representations of my branding project in one place. I was really made to think about the dimensions I needed to add to my submission to make it stand out and also round out the vision I had for my project. I definitely looked at previous winners for inspiration and presentation tips.

Two captivating typography-led posters capturing the essence of Shristi Singh's innovative project, "Entropy."

3. Creativity is a mystic force. What fuels your imagination, and how do you approach the creative process?

Shristi Singh: The city I live in, always sets me on some type of imagination tangent or another. New York never runs out of fuel and neither does the creativity it sparks in its residents. Apart from the city, my creative process is mostly linked to the project brief. The research I do reveals enough interesting facets that it kickstarts the creative process and I have something to come back to defend my design decisions.

4.Navigating the twists and turns of a creative career often involves overcoming obstacles. What are some of the recent challenges you’ve faced, and how have you tackled them?

Shristi Singh: As a designer-developer, defining my work will never stop being a challenge for me. As some at the start of my career, who was taught design through an unconventional lens, I have to maintain a balance between maintaining industry expectations and introducing experimental tools and designs that may seem unfamiliar and therefore, ineffective. Fortunately, I have found communities that I can count on for support and guidance who have also introduced me to spaces where my work can be what it needs to be.

5. The ink on your C2A victory is still fresh. In what ways do you anticipate the award impacting your credibility and reputation in the creative industry, and how do you envision leveraging this recognition as you move forward?

Shristi Singh: It’s already being inked into my resume and website! It’s impacted my credibility indirectly by impacting my confidence, a feeling that is definitely tangible right now and that I will draw on to keep producing work of high quality that is bound to have a positive outcome overall.

6. Networking and collaboration are integral to growth. Have you already seen opportunities or partnerships emerge as a result of your C2A win, and how do you foresee these connections shaping your future in the industry?

Shristi Singh: Oh yes! I have found several other student winners who go to the same school as me and also those from neighboring design schools I’m hoping to collaborate with. These networks will stay with us for the long run and having an award to point them to when introducing yourself definitely adds a new level of credibility too.

7. Immediate effects aside, do you foresee winning the C2A Award influencing the demand for your services or products in the near future?

Shristi Singh: I’m sure it will. It’s such an intangible metric to see what part of my portfolio draws in interested clients but having a shiny new award is definitely good for legitimacy and relevance.

8. As a recent C2A Award winner, what aspects of the experience have you found most valuable, and would you encourage others in the creative industry to consider participating?

Shristi Singh: The experience of polishing a project to the point of professional refinement is extremely valuable since most student projects struggle with having that high-fidelity finish. I would definitely encourage others to participate.

A striking single typography-led poster from Shristi Singh's acclaimed project, "Entropy."

9. Looking ahead, do you see yourself applying for the next edition of the C2A Awards, and what aspects of the competition would motivate you to participate again?

Shristi Singh: For sure, so many new projects are in the works that move beyond branding! I’m very interested in submitting some new typographic and digital design pieces I’ve been finishing up.

10. Staying current is an ongoing challenge. How do you currently keep abreast of new industry trends, and are there any emerging trends you’re excited to incorporate into your work?

Shristi Singh: By referring to awards like C2A! Seeing what kind of work is being accepted by the industry or appealing to audiences helps understand the trends taking up space. I don’t particularly follow industry trends since it may influence what is best for the brief and try to take as much as possible from the brief of the project itself. For personal projects, however, design publications and award winners offer a really reliable source of information.

11. Future gazing: what plans and aspirations are on the horizon for you, and how do you anticipate your creative journey evolving?

Shristi Singh: So many plans. I’ll be graduating soon and I’m very interested in using design as a tool for education. It has the power to elevate several aspects of both learning and teaching from curriculum design to interactive modules and I find myself very excited by the prospect of solving the gaps in our existing educational frameworks.

12. Zooming in on your recent triumph, what inspired the winning project you submitted to the C2A Awards?

Shristi Singh: My program, Design and Technology, chooses a theme every year to represent the graduating class’ thesis exhibition. Pitches are invited from anyone who wants to take a crack at visualizing the theme—Entropy. Since the phenomenon is polarized by order and chaos, it made sense to have the depiction swivel between the two states, which is often a good representation of the students’ state of mind during finals week too!

A comprehensive view of Shristi Singh's "Entropy" project presentation

Embracing Disorder with Shristi Singh

In the ever-evolving landscape of design and technology, Shristi Singh emerges as a beacon of creativity and innovation. Her recent triumph at the C2A Awards is not just a recognition of her talent; it’s a testament to her ability to navigate the delicate dance between order and chaos. As Shristi continues to shape the future of design, we eagerly anticipate the next chapter in her captivating creative journey.

Congratulations, Shristi Singh, on your well-deserved success!


More about Shristi Singh and the Project:

C2A – Shristi Singh (Parsons School of Design) – Winner in Brand identity / Branding

Parsons School of Design – More:

The New School – Website

Other C2A Winners:

2023 C2A Winners