In the ever-evolving world of design and creativity, one name shines brightly—Roy Wang. Fresh from a triumphant win at the C2A Awards, Roy and his team at Factory have not only secured recognition but have set the stage for a new era in experience design. In this exclusive interview, Roy opens up about the impact of their recent accolades, the creative process, and the inspiration behind their award-winning project for the ADM Show 2022.
Before delving into the heart of the interview, let’s uncover some intriguing fun facts about Roy Wang:
– Roy is not just a design maestro; he’s also an avid collector of vintage design books, with a personal library that rivals the creativity found within its pages.
– When facing creative blocks, Roy’s unconventional remedy is to take a nap—a refreshing approach to overcoming obstacles in the design journey.
Factory, a renowned multi-disciplinary art & design studio, led by Roy Wang, made a significant impact with their project for the ADM Show 2022. The event showcased the works of design and media graduates from Nanyang Technological University, School of Art, Design & Media, challenging the norms and envisioning a future driven by creativity and innovation.
Prize: Best of Best in Other/Branding
Lead: Roy Wang
Team: Chrystal Lim, Tamelia Lim, Sandra Lau
Client: Nanyang Technological University, School of Art, Design & Media
Credits: Photos by Samuel Wong and Quek Jialiang
The project, a bold exploration of brand identity, utilized typographic strategies to create a visually striking three-dimensional, super-scale identity. Roy and his team seamlessly blended repetition, depth, layering, and movement, resulting in a dynamic visual personality that transcends traditional boundaries.
Roy Wang: It gives our prospective clients the perfect example of how our designs can help tell a story, and to communicate an experience to the end users.
Roy Wang: We are pleased to have been awarded 2 Best of Best(s), as well as 2 Winners in their respective categories. This is our biggest win in this competition so far.
Roy Wang: We recognize that design functions within a set of limitations like a box, but we always strive to make it feel like the box never existed at all.
Roy Wang: When in doubt, take a nap.
Roy Wang: It cements our reputation as being the leaders in the field of Experience Design in Singapore and the region.
Roy Wang: Hopefully, this win opens up more doors to clients hoping to transform their brands through our unique approach to designing experiences that makes people feel.
Roy Wang: Yes.
Roy Wang: Drawing upon our vast experience in designing for the school, and this being its first major event held in the heart of the city since the start of the global pandemic, we set out to create a brand identity that supports this bold vision. Utilizing typographic strategies through repetition, depth, layering, and movement, we created a visually striking three-dimensional, super-scale identity that is constantly adapting and morphing into whatever space it is applied to all print, digital, video, and spatial mediums. The bold, intense nature of the black exemplifies the geometric beauty of the identity whilst set against the joyful and exuberant neon yellow and magenta, helping to establish an expressive and evocative visual personality for the show.
Roy Wang and the Factory team have not only crafted a visual masterpiece but have set the benchmark for experience design in the creative realm. As they continue to push boundaries and challenge norms, the impact of their work on the creative industry is nothing short of revolutionary. Stay tuned for more awe-inspiring creations from Roy Wang and Factory—where innovation knows no bounds.