C2A Best of Best Project - Striking visual material showcasing the main project for the ADM Show 2022

Roy Wang: An Exclusive Conversation with the Best of Best Winner

In the ever-evolving world of design and creativity, one name shines brightly—Roy Wang. Fresh from a triumphant win at the C2A Awards, Roy and his team at Factory have not only secured recognition but have set the stage for a new era in experience design. In this exclusive interview, Roy opens up about the impact of their recent accolades, the creative process, and the inspiration behind their award-winning project for the ADM Show 2022.

Fun Facts

Before delving into the heart of the interview, let’s uncover some intriguing fun facts about Roy Wang:

– Roy is not just a design maestro; he’s also an avid collector of vintage design books, with a personal library that rivals the creativity found within its pages.
– When facing creative blocks, Roy’s unconventional remedy is to take a nap—a refreshing approach to overcoming obstacles in the design journey.

About the Project: ADM Show 2022

Tickets for the ADM Show designed by Roy Wang, featuring a sleek and innovative design.

Project Overview

Factory, a renowned multi-disciplinary art & design studio, led by Roy Wang, made a significant impact with their project for the ADM Show 2022. The event showcased the works of design and media graduates from Nanyang Technological University, School of Art, Design & Media, challenging the norms and envisioning a future driven by creativity and innovation.

Project Details

Tickets for the ADM Show presented from different sides, showcasing the comprehensive brand presentation.

Prize: Best of Best in Other/Branding
Company: Factory
Lead: Roy Wang
Team: Chrystal Lim, Tamelia Lim, Sandra Lau
Client: Nanyang Technological University, School of Art, Design & Media
Credits: Photos by Samuel Wong and Quek Jialiang

The project, a bold exploration of brand identity, utilized typographic strategies to create a visually striking three-dimensional, super-scale identity. Roy and his team seamlessly blended repetition, depth, layering, and movement, resulting in a dynamic visual personality that transcends traditional boundaries.

Exclusive Interview

1. Fresh from your recent win at the C2A Awards, can you share how the recognition has already influenced your perspective on your creative journey or business endeavors?

Roy Wang: It gives our prospective clients the perfect example of how our designs can help tell a story, and to communicate an experience to the end users.

2. Let’s rewind to your journey through the submission and evaluation process for the C2A Awards. What were the standout moments, challenges, or surprises you encountered?

Roy Wang: We are pleased to have been awarded 2 Best of Best(s), as well as 2 Winners in their respective categories. This is our biggest win in this competition so far.

3. Creativity is a mystic force. What fuels your imagination, and how do you approach the creative process?

Roy Wang: We recognize that design functions within a set of limitations like a box, but we always strive to make it feel like the box never existed at all.

4.Navigating the twists and turns of a creative career often involves overcoming obstacles. What are some of the recent challenges you’ve faced, and how have you tackled them?

Roy Wang: When in doubt, take a nap.

5. The ink on your C2A victory is still fresh. In what ways do you anticipate the award impacting your credibility and reputation in the creative industry, and how do you envision leveraging this recognition as you move forward?

Roy Wang: It cements our reputation as being the leaders in the field of Experience Design in Singapore and the region.

Outside advertising and branding for the ADM Show

6. Networking and collaboration are integral to growth. Have you already seen opportunities or partnerships emerge as a result of your C2A win, and how do you foresee these connections shaping your future in the industry?

Roy Wang: Hopefully, this win opens up more doors to clients hoping to transform their brands through our unique approach to designing experiences that makes people feel.

7. Looking ahead, do you see yourself applying for the next edition of the C2A Awards, and what aspects of the competition would motivate you to participate again?

Roy Wang: Yes.

8. Zooming in on your recent triumph, what inspired the winning project you submitted to the C2A Awards?

Roy Wang: Drawing upon our vast experience in designing for the school, and this being its first major event held in the heart of the city since the start of the global pandemic, we set out to create a brand identity that supports this bold vision. Utilizing typographic strategies through repetition, depth, layering, and movement, we created a visually striking three-dimensional, super-scale identity that is constantly adapting and morphing into whatever space it is applied to all print, digital, video, and spatial mediums. The bold, intense nature of the black exemplifies the geometric beauty of the identity whilst set against the joyful and exuberant neon yellow and magenta, helping to establish an expressive and evocative visual personality for the show.

Inside view of the ADM Show—black hall with white signs and mesmerizing lighting.

Roy Wang’s Design Revolution

Roy Wang and the Factory team have not only crafted a visual masterpiece but have set the benchmark for experience design in the creative realm. As they continue to push boundaries and challenge norms, the impact of their work on the creative industry is nothing short of revolutionary. Stay tuned for more awe-inspiring creations from Roy Wang and Factory—where innovation knows no bounds.


More about Roy Wang and the Project:

C2A – Roy Wang (Factory) – Best of Best in Other / Branding

More about the Factory:

ADM Show 2022 – Factory’s Website

Other C2A Winners:

Winners Gallery