Various birdhouses designed by Birdhouse

Revolutionizing Pet Care with Lingou Li: A Creative Journey Beyond Boundaries

Fun Facts about Lingou Li:

  • – Lingou Li, the visionary behind ‘Birdhouse,’ is a creative force blending intuition and logical analysis.
  • – Overcoming challenges, Lingou strategically manages time to avoid getting stuck on a single idea, fostering efficient decision-making.
  • – ‘Birdhouse’ is a heartfelt response to personal experiences, driven by a mission to revolutionize the pet bird industry.

About the Project: Birdhouse

Lingou Li, from the Artcenter College of Design, secured the Best of Best in Pet products/Packaging at the C2A Awards with ‘Birdhouse.’ This innovative project addresses the neglect faced by many pet birds and challenges harmful products in the market. Birdhouse stands as a hypothetical brand committed to creating a healthy, safe, and eco-friendly environment for our feathered friends.

The brand offers human-grade, nutrition-balanced food recipes designed for bird longevity. The packaging features clear infographics, preventing overfeeding and fatal food choices. Furthermore, the toy sets are easily shreddable and recyclable, promoting sustainability. Interactive toy skeletons contribute to preserving natural resources, creating a holistic and thoughtful approach to pet care.

Birdhouse product packaging presentation

Exclusive Interview with Lingou Li

1. Fresh from your recent win at the C2A Awards, can you share how the recognition has already influenced your perspective on your creative journey or business endeavors?

Lingou Li: Receiving the Best of Best award at the C2A Awards is a great honor. It’s motivating me to continue pushing creative boundaries. I’m excited to see where this recognition takes me in my creative journey and business ventures.

2. Let’s rewind to your journey through the submission and evaluation process for the C2A Awards. What were the standout moments, challenges, or surprises you encountered?

Lingou Li: My journey through the submission and evaluation process was generally smooth. It was a great opportunity to showcase my work, and I didn’t encounter significant challenges. The biggest surprise was winning the ‘Best of Best’ award, which was a delightful and unexpected achievement.

3. Creativity is a mystic force. What fuels your imagination, and how do you approach the creative process?

Lingou Li: My creativity is driven by the fusion of intuitive perception and logical analysis. I’m fascinated by how ideas evolve into tangible realities, and I thrive on taking creative risks to find unique solutions.

4. Navigating the twists and turns of a creative career often involves overcoming obstacles. What are some challenges you’ve faced, and how have you tackled them?

Lingou Li: One of the recent challenges I’ve faced is spending too much time indulging in a single idea. To tackle this challenge, I’ve implemented a solution by setting more frequent, minor deadlines for myself. These deadlines help me stay focused and make choices more efficiently, preventing me from getting stuck on a single idea for an extended period.

Repurposing Birdhouse package into a birdhouse

5. The ink on your C2A victory is still fresh. In what ways do you anticipate the award impacting your credibility and reputation in the creative industry, and how do you envision leveraging this recognition as you move forward?

Lingou Li: I hope that winning the C2A award will enhance my credibility and reputation in the creative industry. I also hope it will lead to new opportunities, strengthen my portfolio, and inspire emerging creatives as I move forward.

6. Looking ahead, do you see yourself applying for the next edition of the C2A Awards, and what aspects of the competition would motivate you to participate again?

Lingou Li: Yes.

7. Zooming in on your recent triumph, what inspired the winning project you submitted to the C2A Awards?

Lingou Li: I came up with the idea for ‘Birdhouse’ based on my own experiences. My family used to have two pet birds at home, but we didn’t know how to take care of them properly, and they didn’t survive the winter. This made me see that there are many problems with the pet bird market, like bad bird food and poorly designed supplies. This realization fueled my drive to design solutions that could greatly improve the overall experience for pet bird owners.

Lingou Li – Paving the Way for Healthy and Happy Pet Birds

As we conclude this exclusive interview with Lingou Li, the mastermind behind ‘Birdhouse,’ we witness a creative journey that goes beyond boundaries. Lingou’s innovative approach to pet care not only earned recognition at the C2A Awards but stands as a testament to the power of design in addressing real-world challenges. ‘Birdhouse’ not only revolutionizes pet bird products but reflects Lingou Li’s commitment to a healthier and happier avian companionship.

Here’s to Lingou Li, the visionary reshaping the landscape of pet care!

Various angles of Birdhouse product packages


More about Lingou Li and the Project:

C2A – Lingou Li (Artcenter College of Design) – Best of Best in Pet products / Packaging

More Projects from Lingou Li:


Other C2A Winners:

2023 C2A Winners