Vibrant flyers adorned with the Entertainment Community Fund's new branding

A Dive into the Entertainment Community Fund’s Project

Did you know? The Entertainment Community Fund, formerly known as The Actors Fund, recently clinched an Honorable Mention in Promotional items/Branding at the prestigious C2A Awards. This recognition catapults the organization into the limelight, showcasing its commitment to fostering stability and resiliency in the performing arts and entertainment industry.

Exclusive Interview: Holly Wheeler and Sophia Chan from the Entertainment Community Fund Project

Meet the creative powerhouses behind the Entertainment Community Fund’s recent triumph at the C2A Awards—Holly Wheeler and Sophia Chan.

Holly Wheeler

An acclaimed Art Director and Graphic Designer based in the vibrant landscape of New York City, Holly Wheeler is no stranger to accolades. Specializing in print, web, social media, interactive, event, and environmental design, Holly’s expertise spans a diverse spectrum. Her recent accolade includes steering a major rebranding initiative for a non-profit organization, showcasing her passion for branding, non-profits, event and invitation design, and causes close to her heart.

Sophia Chan

Nestled in the heart of NYC, Sophia Chan brings a distinct flair to the design arena. With a penchant for the color orange, a love for typography, and a knack for solving design problems, Sophia infuses her unique perspective into every project. As a designer, she adds a touch of vibrancy and creativity to the Entertainment Community Fund’s endeavors.

Now, let’s delve into the exclusive insights provided by Holly and Sophia as they share their experiences, challenges, and triumphs on the path to C2A recognition.

1. Fresh from your recent win at the C2A Awards, can you share how the recognition has already influenced your perspective on your creative journey or business endeavors?

brochures, embodying the essence of the Entertainment Community Fund's rebranding journey

Holly: It’s an honor to receive a C2A Award. It has had a big impact on my creative journey. This acknowledgment has prompted me to reflect on the importance of innovation and exploring new boundaries. It serves as a source of motivation, adding to my passion and encouraging me to consider greater possibilities in the future.

Sophia: The recognition from C2A reinforces confidence in our designs and encourages the evolution of the brand.

2. Let’s rewind to your journey through the submission and evaluation process for the C2A Awards. What were the standout moments, challenges, or surprises you encountered?

Holly: The process was very easy. As long as you have good-quality images of your work and a description ready, it should only take 10-15 minutes to submit your materials.

3. Creativity is a mystic force. What fuels your imagination, and how do you approach the creative process?

Holly: I fuel my imagination by diving wholeheartedly into every project. Following research and strategic planning, I unleash a flow of brainstorming, documenting every concept. The review stage is crucial as I sift through ideas, narrowing down and exploring the most promising ones. If an idea feels too familiar, I challenge myself to push it further and explore alternatives. I’m at my best when my environment is conducive to the free flow of ideas.

Sophia: I gain inspiration from the world around me. Whether it be a colorful graffiti mural or an interesting packaging design, design is all around us! I approach the creative process by obtaining as much information as possible about a brief. Also, sketching your ideas is key. To stay inspired and creative, I am constantly making things and exploring. Expanding your mind and horizons keeps you creative.

4.Navigating the twists and turns of a creative career often involves overcoming obstacles. What are some challenges you’ve faced, and how have you tackled them?

Sophia: One challenge we often deal with is how to protect the brand while also keeping clients happy. It’s a delicate balance to strike since people have their own ideas of how the design should look. Maneuvering between personalities is an ongoing process, but clear communication is a good way to overcome this.

5. The ink on your C2A victory is still fresh. In what ways do you anticipate the award impacting your credibility and reputation in the creative industry, and how do you envision leveraging this recognition as you move forward?

Sophia: I think the recognition from C2A highlights our work, enables the sharing of our work with other creatives, and the incubation of new, bold ideas.

the stationery adorned with the new branding of the Entertainment Community Fund

6. Networking and collaboration are integral to growth. Have you already seen opportunities or partnerships emerge as a result of your C2A win, and how do you foresee these connections shaping your future in the industry?

Holly: While I haven’t seen immediate opportunities or partnerships directly resulting from the C2A Award just yet, I’ve had remarkable experiences with affiliated award programs like the IDA International Awards and the DNA Paris Awards. I anticipate similar positive outcomes from the C2A Awards. The most valuable aspects of these awards have been the partnerships, friendships, and professional opportunities that arise. I’ve connected with many amazing creative professionals, fostering ideas for future collaborative endeavors. I have also received the opportunity to work for new clients. These experiences will help me learn, grow, and continue to do what I love best: creating.

7. Immediate effects aside, do you foresee winning the C2A Award influencing the demand for your services or products shortly?

Holly: I hope so and I welcome the opportunity for new challenges.

8. As a recent C2A Award winner, what aspects of the experience have you found most valuable, and would you encourage others in the creative industry to consider participating?

Holly: Yes, I would encourage others to participate. I have found that it’s a great opportunity to network and promote your materials. Putting that badge on your website is always a huge plus. I also appreciate the interview aspect of the competition. It offers a unique opportunity to not only share our design journey but also gain insights into the experiences of other designers.

Sophia: Designing can be a solitary practice, but when submitting work to competitions, that act creates dialogue and introspection. I would definitely encourage others to submit their work to future C2A competitions.

9. Looking ahead, do you see yourself applying for the next edition of the C2A Awards, and what aspects of the competition would motivate you to participate again?

Holly: Absolutely. I enjoy both being a participant and witnessing the exceptional work of so many talented designers. The sheer opportunity to potentially win another C2A Award is motivation itself, but I’m also motivated by the opportunity to promote our work on the website and gain new professional opportunities.

10. Staying current is an ongoing challenge. How do you currently keep abreast of new industry trends, and are there any emerging trends you’re excited to incorporate into your work?

Holly: I research design trends, read industry publications, and participate in networking opportunities, including design conferences and seminars. Collaboration with peers allows me to gain diverse perspectives and insights. Brainstorming and experimentation play a role as well, as I continuously seek innovative ways to push creative boundaries.

In my role as the Art Director of a non-profit, I aim for a balance of modern, creative, and timeless to avoid materials looking outdated too quickly with trends that may be fleeting.

Sophia: I keep up with trends by reading design magazines like Communication Arts but also stumble across new trends from other designers on Instagram, YouTube, and the Adobe MAX conference.

11. Future gazing: what plans and aspirations are on the horizon for you, and how do you anticipate your creative journey evolving?

Sophia: We plan to continue pushing the brand and creating dynamic work. In the future, I imagine the business will be even more digital, but people still enjoy print so perhaps print will make a comeback.

Holly: I anticipate our creative journey evolving as we continue to learn, grow, and change. This will be shaped by new technologies, and we’re open to exploring the interesting opportunities that come with change.

12. Zooming in on your recent triumph, what inspired the winning project you submitted to the C2A Awards?

Holly: Following a renaming and major rebranding within our organization, our focus was to seamlessly integrate the new brand into all our materials. We were dedicated to achieving our goals—ensuring our materials aligned with our objectives, conveyed the right message to our audience, captured their attention, and adhered to exceptional design standards. We wanted to create a sense of vibrancy, warmth, and connection. I encouraged my team to approach the task not as a mere conversion but as an opportunity to recreate each item in the new brand. This strategy allowed everyone to treat each element as a new project, fostering a dynamic and fully immersed experience in the new brand identity. For many of the materials I designed, I engaged in an extensive process of brainstorming, sketching, and experimenting with numerous layout options. Additionally, I sought feedback to pinpoint the most effective designs.

A visual feast of Collateral Materials crafted for the Entertainment Community Fund's rebranding initiative

13. How did you hear of the C2A and what made you decide to submit your project?

Holly: I initially discovered the C2A Awards through word of mouth and email after participating in the sister initiative, the IDA International Design Awards. The positive experiences I gained and the excellent reputation of IDA motivated me to submit this project to the C2A Awards.

The Entertainment Community Fund’s Journey to C2A Recognition

As the Entertainment Community Fund basks in the glow of its recent C2A success, the journey of creativity and innovation continues. This exclusive interview with Holly Wheeler and Sophia Chan unveils the dedication, challenges, and aspirations that shape their creative endeavors. Stay tuned as the Entertainment Community Fund remains at the forefront of promoting stability and resiliency in the performing arts and entertainment industry, one award-winning project at a time.


More about Entertainment Community Fund and the Project:

C2A – Entertainment Community Fund – Collateral Materials – Honorable Mention in Promotional items / Branding

Entertainment Community Fund – More:

Entertainment Community Fund’s Website

Other C2A Honorable Mentions:

2023 C2A Honorable Mentions