Take a glimpse into the mind of Hongfei Chen, an innovative force in the design world. Hongfei recently claimed victory at the C2A Awards with the mesmerizing project, “WE DON’T EXIST.” Join us as we explore the intricacies of his creative process, aspirations, and the transformative impact of this prestigious recognition.
Did you know that Hongfei Chen’s award-winning project, “WE DON’T EXIST,” delves into the subtle intricacies of identity, culture, and the impact of globalization? Through this project, Hongfei invites readers to ponder their roots amidst the ever-evolving tapestry of global cultures.
In the project “WE DON’T EXIST,” Hongfei Chen, a visionary designer from the University of Shanghai For Science and Technology, grapples with the blurred lines of cultural identity in an increasingly interconnected world. The project serves as a poignant reflection on the neglect and preservation of hometown culture in the face of globalization. Hongfei uses his creative prowess to guide readers through the labyrinth of cultural exploration, posing profound questions about finding one’s roots and defining a sense of self.
Delve deeper into Hongfei Chen’s creative mind as we explore his thoughts and experiences in this exclusive interview following his recent triumph at the C2A Awards.
Hongfei Chen: At this moment, I am not satisfied with only designing 2-dimensional projects. I am trying to break through the boundaries of graphic design through different fields and media. C2Aaward’s recognition of my project has encouraged me to explore the world more actively. Therefore, in my recent practice, I have tried to express my thoughts on identity, future, and environment through installations, virtual reality technology, moving images, etc. In the next stage, I would like to expand more media to better communicate with the world I live in.
Hongfei Chen: Be brave enough to break out of the confines of your inherent industry.
Hongfei Chen: I think keeping a critical mind pushes me to think about the essence of everything around me instead of staying on the surface, which tends to give me a lot of inspiration. Also, the use of unique materials and the creative expression of inherent materials will not only make your work more interesting but also increase its ability to communicate with the reader.
Hongfei Chen: I’ve recently been working on PILLOW SHELTER, a project that focuses on how to release stress in adults, in which I’ve encountered the problem of how to release my own stress while readers are reading my books without making reading a burden for them. Simply put, how to make my message more accessible. This question has been bothering me for a long time, but I knew that sitting in my studio and thinking about it probably wouldn’t get me any good inspiration, so I decided to let myself go a little bit and enjoy life first.
However, during my nightly pillow fights with my girlfriend, I noticed that pillows may be a vehicle for releasing stress, so I decided to make my book in the shape of a pillow.
Hongfei Chen: C2A will make my work more convincing in the world, and for my projects, I will my audience will trust me more. For me personally, this might be the starting point for me to become a great designer.
Hongfei Chen: As a result of the C2A award, I have now received a number of offers to work with Chinese companies, and C2A has allowed my work to be seen and widely recognized.
Hongfei Chen: Definitely, my plan is to connect with the international scene in the future, and C2A will be great proof that my work has an international reach.
Hongfei Chen: I think it is valuable for the development of cross-boundary competence, which motivates us to break the inherent boundaries through different mediums. I have seen a lot of good cross-boundary works in other C2A award-winning works, which is very worth learning. In addition, the reputation and recognition that C2A brings is also very valuable to individual designers, and I recommend all designers to participate in it to create a good design communication country.
Hongfei Chen: I will be applying my new work for the next C2A award. It would motivate me more if the competition had a trophy or other physical proof.
Hongfei Chen: The industry trend in China is currently focusing on the combination of traditional culture and modernization, such as the ancient Chinese book binding form: dragon scale binding, with NFC. This will make the books more interesting.
Hongfei Chen: I plan to start a photography business with my friends after completing my graduate studies. Later, my design may be more focused on artistic photography and image processing.
Hongfei Chen: From my reflection on the identity of my own hometown, as a descendant of the first group of uprooted people in China, I questioned “Where do I really belong.”
As we bid farewell to this enlightening conversation, we catch a glimpse of Hongfei Chen’s unwavering commitment to pushing the boundaries of creativity. With the C2A Award as a catalyst, Hongfei’s trajectory as a designer takes a fascinating turn, promising an exciting future marked by innovation and global influence. Stay tuned for more from this luminary in the world of design, Hongfei Chen, as he continues to redefine the landscape of creative expression.