Honorable Mention 2020 / Branding / Corporate identity

Uncorporate Design

  • Prize
    Honorable Mention in Corporate identity / Branding
  • Company
    Eskalade Werbeagentur Gmbh
  • Designer
    Florian Althans

Uncorporate Design works in the field of human centered design and researches design processes that address users and stakeholders, but also critics and opponents of the artifacts to be designed. Therefore, the meaning of the artifacts for these groups is in the focus of the design, not the sender in the sense of a corporate design. On this basis, the term "uncorporate", more precisely its prefix "un-", stands in the foreground for the visual brand. From this prefix we developed a set of amorphous pictograms that form the basis of the visual brand.