Honorable Mention 2020 / Posters / Educational

Chinese Zodiac

  • Prize
    Honorable Mention in Educational / Posters
  • Company
    YiQi Hanzi
  • Designer
    Mengyu Cao

This creative typography poster is a representation of Chinese Zodiac. It combines Chinese calligraphy and watercolor drawing to present each character with its meaning. To people who don't know Chinese, Chinese characters always look like complicated drawings to them. I wanna use my design thinking and drawing skills to make the 'character drawings' understandable to everyone to spread Chinese culture and the beauty of Chinese characters. The Chinese zodiac 12-year cycle includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.