Winner 2022 / Branding / Brand identity

Taichung Public Library Brand Identity

  • Prize
    Winner in Brand identity / Branding
  • Company
    Yichun Lin Design
  • Lead
    Yichun Lin
  • Team
    Yichun Lin Design
  • Client
    Taichung Public Library
  • Credits
    Photo by Keith Camiller, Kikuno, Gabriel Sollmann,

As the first building in Taiwan to combine an art museum and a library, the significant feature of Taichung Public Library is its space planning and utilization. I developed a visual strategy based on the core concept "Library in the Park, Art Museum in the Forest". The Logo was inspired by books, the character "?" from Taichung, and the library building. I use block-shaped graphics as the design unit to extend the combination of books and character "?", matching the building's square design. The wavy design makes the Logo flexible, like jumping in a book sea and enjoying gaining knowledge.