Winner 2022 / Photography / Advertising

The three obediences and four virtues

  • Prize
    Winner in Advertising / Photography
  • Company
    On The Road Image Space
  • Lead
    Yao Pin Liu

In my family history I found grandma had bound feet(also called lotus feet) . At their younger age foot binding was almost 100% among upper-class Chinese society. It's to tie the feet to an extremely painful form which also limit the mobility. The impact is lifelong. After hundreds of years the trend of beauty is altered. Lotus feet is no more treated as beauty. On the contrary it looks absurd and against natural human growth. Education for females was seen as threatening to the status quo and the principle “ no knowledge for a woman is a virtue” took hold. Oppression of women was considered