Winner 2022 / Branding / Brand identity

ImAmericano Cafe

  • Prize
    Winner in Brand identity / Branding
  • University
    Savannah College of Art and Design
  • Lead
    Shu Ting Chan

ImAmericano Cafe is a coffee shop that supports immigrants, refugees, and displaced persons in Atlanta, Georgia. Immigrants are Americans as well. “I’m” is a derivation from “immigrants” and our name plays on the coffee pun for Americans. The cafe wants to emphasise the idea that immigrants are definitely Americans.