Winner 2022 / Branding / Brand identity

NightWare Brand Identity

  • Prize
    Winner in Brand identity / Branding
  • Company
  • Lead
    Percy Cooper
  • Team
    Terry Lawrence, Percy Cooper
  • Client
  • Credits
    Creative Direction, Terry Lawrence

NightWare—a digital therapeutic system designed to treat Nightmare Disorder associated with PTSD—was developed for veterans and active duty military. Using an Apple Watch’s biometric sensors, it identifies when patients are having a nightmare, then delivers rapid vibrations to interrupt it. To connect with doctors and leaders at the VA and DoD, we used purple, which symbolizes “joint” or “all services” of the military, as well as great sacrifice, embodied in the Purple Heart. The mark suggests a series of pulses and a sleep wave pattern, alluding to the platform’s functionality and category.

+Intention is a strategic branding and design studio founded by Terry Lawrence. And as our name suggests, we believe in being intentional in everything we do—for a brand, for a relationship, and for a company. Through our design-focused approach, we work with companies to identify customer insights, shape overarching strategies, craft purposeful messages, and create compelling brands that instill belief in the minds of their customers. When people have meaningful connections with a brand, the result is often a trusting and lasting relationship with that brand.