Best of Best 2022 / Books / Art & culture books


  • Prize
    Best of Best in Art & culture books / Books
  • University
    ArtCenter College of Design
  • Lead
    Christine Bobae

Korean media is on the rise across the globe and U.S. companies are starting to invest and create their own Korean content such as K-Pop and K-Movies. However, there's a lack of understanding and English resources on what defines modern South Korean design. To combat this, K-Design: Fundamentals of Modern South Korean Design is a manual that helps U.S. designers understand the difference between Korean and U.S. design by defining the three K-Design fundamentals: experimentation, evocation, and cleanliness. The manual box set and its visual system were made to reflect the three fundamentals.