Winner 2022 / Branding / Brand identity

GitHub Brand Identity

  • Prize
    Winner in Brand identity / Branding
  • University
    ArtCenter College of Design
  • Lead
    Qi Zhu

GitHub is the world's largest open-source community for borderless software development collaborations. Rooted in the ethos of freedom and openness, GitHub aims to bridge creators from distinct disciplines and backgrounds. The new identity system builds on the idea of connections among works and people, illustrating GitHub as the heart of collaboration and sharing within the open-source community. The dynamic relationship between the lines is a visual metaphor for how GitHub brings intelligence together like a funnel and amplifies the impact of the projects like a megaphone.