Winner 2022 / Advertising / Innovative technologies (VR and other)

Immersive sports game with AR

  • Prize
    Winner in Innovative technologies (VR and other) / Advertising
  • Company
    Rakuten Design Lab (Rakuten Group, Inc.)
  • Lead
    Momoko Oyabu
  • Team
    Rakuten Design Lab
  • Client
    Rakuten Group, Inc. , Rakuten Mobile, Inc. , Rakuten Vissel Kobe, Inc.
  • Credits
    AR by : Rakuten Mobile, Inc. , TheDesignium Inc.
  • Video

Rakuten Mobile, Inc. and Rakuten Vissel Kobe, Inc., a team in the Japan Professional Football League, made a new spectator experience utilizing 5G and VPS (Visual Positioning System) technology. The experience enabled spectators to view players and match statistics through an AR while also integrating AR advertising and e-commerce functionality. Various elements are incorporated to liven up the game, such as the visual effects in conjunction with goal-scoring scenes. The theme of this UX/UI design is futuristic and sporty, and the floating board on top of the coat functions as the main menu.