Winner 2022 / Packaging / Beverage


  • Prize
    Winner in Beverage / Packaging
  • Company
    Reverse Innovation
  • Lead
    Mirco Onesti
  • Team
    Mirco Onesti – creative director; Davide Cavagnoli – graphic designer; Valerio Tizzi – illustrator.
  • Client
    Whyn Srl

WHY N' proposes quality wine in a flexible packaging equipped with a thermal label that indicates when the optimum temperature for tasting has been reached. The appealing design focuses on the stylized shape of an upside-down glass bottle to create a reference to the tap at the bottom of the pouch. Impact-proof, lighter than the glass bottle, it has a self-standing format that progressively reduces in size as it used, unlike the rigid bag-in-box. Easy to transport, it represents a reduction in the amount of protective packaging needed, as well as the thickness of shipping boxes.

Reverse Innovation is dedicated to Branding and Design, working alongside other national and international partnerships, from start-ups to large companies, in the exploration for the best possible brand identity to help the clients grow.