Best of Best 2022 / Functional Typography / Signage

Colfax Avenue Business Improvement District Rebrand

  • Prize
    Best of Best in Signage / Functional Typography
  • Company
    ArtHouse Design
  • Lead
    Marty Gregg (Principal & Founder)
  • Team
    Zach Kotel (Associate Design Director), Abby Knab (Senior Designer), Beth Rosa (Principal & Design Director), and Aaron Hilst (Senior Designer)
  • Client
    Colfax Avenue Business Improvement District

To revitalize Denver’s most iconic & infamous street, Colfax Ave, ArtHouse re-invented the Colfax brand & streetscape to be more welcoming. ArtHouse developed a package of logos, icons, colors and patterns that embody the neon signs for which Colfax is known, but with a contemporary twist. In addition to the rebrand, ArtHouse designed a 7 foot-tall logo sculpture, and an upcoming signage & wayfinding program to further the pedestrian experience. Through brand positioning and narrative exploration, the ArtHouse team developed an identity as iconic as Colfax itself.