Winner 2020 / Advertising / Integrated campaigns

City of Hope and the Faces of Diabetes Innovation

  • Prize
    Winner in Integrated campaigns / Advertising
  • Company
  • Lead
    Ian Beckman
  • Team
    Franco Galimberti
  • Client
    City of Hope
  • Credits
    Chantal Roshetar, Josh Jenisch, Marissa Nakamichi
  • Video

City of Hope charged W2O with increasing awareness and enhancing the reputation of its Diabetes and Metabolism Research Institute to support its ongoing goal of attracting financial donations for research. Since the Institute primarily focused on research, City of Hope initially had few relationships with diabetes patient advocacy groups. It became critically important to strengthen the existing relationships and develop new ones, as they were vital for engaging the patient community in conversations around diabetes innovation.

Founded by Jim Weiss in 2001 and built on an ethos of entrepreneurship, staying fluid and doing the right thing, W2O has achieved 18 years of uninterrupted growth while remaining fiercely independent. W2O is an alchemic mix of 1,400 people and hundreds of clients and partners – working from bench to bedside – to make the world a healthier place. Driven by data, W2O applies proprietary analytics and best-in-class technology to build insights that power creative ideas and concepts. W2O seeks to become the partner of choice to empower optimal healthcare knowledge, access and outcomes.