Takeda’s Vaccine Business Unit was asked to generate excitement among employees around their mission to develop innovative vaccines to fight infectious diseases and draw attention to the contributions Takeda makes to improve global public health. W2O created a video inspired by a true story about a young girl who survived dengue that showcased the potential of Takeda’s dengue vaccine candidate and its impact on global health. The video lets the audience see the impact of dengue through a child’s eyes. It captivated the audience and conveyed the need to protect the world from this illness.
Founded by Jim Weiss in 2001 and built on an ethos of entrepreneurship, staying fluid and doing the right thing, W2O has achieved 18 years of uninterrupted growth while remaining fiercely independent. W2O is an alchemic mix of 1,400 people and hundreds of clients and partners – working from bench to bedside – to make the world a healthier place. Driven by data, W2O applies proprietary analytics and best-in-class technology to build insights that power creative ideas and concepts. W2O seeks to become the partner of choice to empower optimal healthcare knowledge, access and outcomes.