Winner 2020 / Branding / Corporate identity

Aza

  • Prize
    Winner in Corporate identity / Branding
  • Company
    Wunderdogs
  • Designer
    Natalie Shirokova
  • Design Team
    Natalie Shirokova, Thalita Teglas, Olga Svitelska, Oliver Fitz-Gibbon, Daria Gonzalez

How do you create a brand that honors it’s sub-Saharan roots, appeals to an entire continent and resonates with global clients and investors? Following research in Africa, the US and UK, we identified ‘growth’ as the common denominator. We created Aza, a mother brand within which services are separated by function but linked through goals. The name Aza is associated with progression in multiple African languages. The flag logo emphasizes the brand’s commitment to new market accessibility, growth is further explored in the dynamic graphic elements used to emphasize commerce and opportunity.

Wunderdogs is a brand consultancy and accomplice to high-growth companies who want to shake up their industry. We specialize in fast and focused research, strategy, graphic and web design and development.