Winner 2020 / Functional Typography / Signage

Colorful journey

  • Prize
    Winner in Signage / Functional Typography
  • Lead
    Studio Duel
  • Team
    Studio Duel
  • Client
    ProDemos: House for Democracy and the Rule of Law
  • Credits
    Printing by: Be-Ink | Photo by: Sophie Mylou

Hundreds of young people roam the ProDemos stairwell every day. All looking for the right floor where they can learn about Dutch politics and law. Up to now, the way up started with wails of: “do we have to walk all those stairs…”. We wanted to change that. Inspired by the interactive nature of ProDemos, we came up with an exciting idea. Instead of focussing on the screen in their hands, we nudged the young to look up, with lots of colors and different patterns on the ceiling. Together with the clear signing they are forced to run up the stairs!

We use our creativity and strategic knowledge for a fair, sustainable and healthy world in which no one is left behind. Our studio makes complex problems and topics comprehensible. With our communication we fight for a sustainable, diverse and inclusive society and we contribute to achieving the SDG goals. We create a fairer worldview with innovative solutions and creative visual stories. In this way we increase the impact of our customers by telling their story with inspiring and activating communication to achieve their social and sustainable goals.