Best of Best 2020 / Photography / Advertising

A New Perspective

  • Prize
    Best of Best in Advertising / Photography, Fashion / Photography
  • Company
  • Lead
    Tobias Meier
  • Team
    Fashion Designer: Antonio Ortega, Jewelry Designer: Maharani Jewels
  • Credits
    Stylist: Carla Vanderhorst

This editorial depicts a woman enjoying new perspectives from various points within a room. Her joy in experiencing new perspectives and boundless freedom is apparent in her glow and expressive poses. She will no longer let society’s rules or constraints define her, and this is symbolized by her defiance of gravity as well as her overtly colourful, avant-garde and somewhat provoking fashions. In the end, she completely breaks free, symbolized by a beautiful fall.

2b+photo (Tobias Meier) specializes in storytelling photography for fashion and advertising. 2b+photo makes conceptual photography, with many intricacies that draw the viewer in. He carefully crafts the sets, backdrops and visual effects for contemporary photography with a pop-art and surrealist feel. His work is detailed and colorful, communicating brand aesthetics through highly stylized photography. His portfolio features international designers including designers who have been featured at Paris Fashion Week.