This is a brand shift project for Penhaligon’s, a British perfume house founded in 1870. To address the problem that it's always hard for non-professionals to interpret the specification of perfumes from their unorganized labels, I designed a simple, intuitive, and creative system to label Penhaligon’s fragrances. I used an arrangement of gradations to signify various concentrations of scents for products. This project was featured by The Dieline, Behance, and several popular design Instagram pages including @projektmono, @design.feed, and @visualgraphc.
Hi! I'm Qinglu. I graduated from Maryland Institute College of Art's Graphic Design MFA program. My design experience and practice include branding, packaging, typography, 3D graphics, motion graphics, editorial, illustration, and interactive. I completed my undergraduate studies in Electronic Media, Arts and Communication at RPI, where I practiced photography, animation, and digital filmmaking. I have worked with award-winning studio and agency like Gretel NY and J. Walter Thompson Beijing, and I have done freelance branding and packaging projects for clients from New York, LA, and Shanghai.