Winner 2019 / Social Responsibility / Social responsibility Focus

Mental Health First Aid Media Campaign

  • Prize
    Winner in Social responsibility Focus / Social Responsibility
  • Company
    DCF Advertising
  • Designer
    James DeAngelo
  • Design Team
    Lizzy Kitces, Amy Williams, Joy Yih, Jenya Lugina, John Fortune

Each year, 1 in 5 adults are likely to experience a mental health disorder. Many people know friends, family members and co-workers who struggle, but don’t know what to do or say.This awareness campaign promotes free Mental Health First Aid (MHFA) training courses, a part of ThriveNYC, an initiative created to improve the mental wellbeing of all New Yorkers. MHFA teaches signs of mental illness and how to respond effectively. Animated videos and comic strip-like print ads illustrate scenarios where MHFA training benefits, demonstrating how choosing the best words makes a difference.