Winner 2019 / Packaging / Beverage

Blanton's 2018 Limited Edition Packaging

  • Prize
    Winner in Beverage / Packaging
  • Company
    COHO Creative
  • Designer
    Creative Director: Mike Skrzelowski
  • Design Team
    Lisa Adams, Randy Houser

When Blanton's Bourbon was looking to reinvent its exclusive offering for La Maison du Whisky, an annual collaboration between the Brand and Retailer, COHO was asked to create a new, premium expression for collectors. We found inspiration in the Kentucky sun’s amber light as it gleamed across rolling hills and fields. We interpreted this idea into a custom art nouveau label that complements the glow of the Blanton’s bottle. The result was a marriage of 1920s Paris and Kentucky's bourbon heritage. COHO was able to elevate the design, which sold-out quickly in the exclusive Parisian market.