When Blanton's Bourbon was looking to reinvent its exclusive offering for La Maison du Whisky, an annual collaboration between the Brand and Retailer, COHO was asked to create a new, premium expression for collectors. We found inspiration in the Kentucky sun’s amber light as it gleamed across rolling hills and fields. We interpreted this idea into a custom art nouveau label that complements the glow of the Blanton’s bottle. The result was a marriage of 1920s Paris and Kentucky's bourbon heritage. COHO was able to elevate the design, which sold-out quickly in the exclusive Parisian market.